October 26, 2000
Web-O-Vision: Integrated Television and Internet Content
The physical convergence of the computer and TV still remains evasive. Meanwhile, many content developers have found creative ways to conjoin couch potato and mouse potato cultures through clever integrated content strategies. These strategies appeal to a new multi-tasking generation that enjoys the challenge of reconstructing deconstructed narrative and navigating several media concurrently. What are creative ways to generate Web/television synergy even while the devices themselves still remain separate?