February 15, 2001
Story-as-Place: Theme & Location-Based Entertainment

In the 1950s, a brilliant artist came up with the idea of creating a three-dimensional world based on his animated films and characters, thus inventing the "theme park." Driven by the growth of licensing and brand extension, the craft of creating narrative environments has risen to a high art form. From theme retail centers to virtual reality attractions, location-based entertainment continues to develop at the cutting edge of interactive media. How do we bring our content out of the box and into the real world in these immersive spaces?