April 19, 2001 Road Movie: The Future of Mobile Entertainment "The next big thing" is...small...and portable...and wireless. Where smaller is better, out is in, and wired is tired, mobile media represent the next frontier of content development. This session will discuss new directions--literally and figuratively--in the mobile media race and present cutting-edge strategies for developing culturally and contextually appropriate content for everything from PDAs and cell phones, to automobile entertainment systems, to wearable and embedded computing. Tracking trends from mobile-savvy countries like Japan and Finland, we'll look at the ways users are hijacking this technology to create their own "unwired" entertainment. What are the future content trends and directions in a wireless, ubiquitous and mobile world? SPEAKERS