October 26, 2000
Web-O-Vision: Integrated Television and Internet Content


Robert Gehorsam
Senior Vice President, Programming and Production
Viacom's CBS Internet Group

Robert Gehorsam is Senior Vice President, Programming and Production at Viacom's CBS Internet Group, where he is responsible for content, creative, production and operations for CBS.com, CBSnews.com and related wholly-owned CBS internet properties. Prior to joining Viacom, he served as Senior Vice President for Programming and Production at Sony Online Entertainment, a leading online entertainment and games company. He has also held management positions at Scholastic Inc. and Prodigy, and consulted on entertainment and broadband strategy to Microsoft, America Online, CNET, Ziff-Davis and Children's Television Workshop.

Buzz Hays
Head of Studio, Dotcomix

Buzz Hays is Head of Studio for Dotcomix, creators of Duke 2K with "Doonesbury" creator Garry Trudeau, Virtual Bill (Clinton) and the Dilbert online cartoon series. With an extensive film production and new media background, Hays co-founded Tribeca Interactive in the fall of 1995 with Robert De Niro and Jane Rosenthal of Tribeca Productions. In 1993 and 1994, he produced the critically acclaimed independent feature Swimming with Sharks with Kevin Spacey. Buzz was the head of research and development at THX, a division of Lucasfilm, Ltd., from 1987 to 1992 where he was responsible for technology development for film and television production tools. In 1994, Buzz founded Stone's Throw Films, an independent film and television production company in San Francisco.

Anna Marie Piersimoni
Associate Director, New Media Ventures
American Film Institute

Anna Marie Piersimoni is Associate Director, New Media Ventures for the American Film Institute. Previously, as Director of Enhanced TV for the AFI, she developed the acclaimed AFI-Intel Enhanced TV Workshop, a unique hands-on R&D training environment for television professionals in the production of new convergent media. Over the past 10 years she has worked as a producer and writer in On-Air Promotions for broadcast, cable networks and public television. She began her career as a video artist and independent producer.

Tracy Fullerton
President, Spiderdance, Inc.

Spiderdance, Inc. is a leading provider of Interactive television programming. Spiderdance's premiere product, webRIOT, released in partnership with MTV, garnered over 1 million registered users for MTV.com. webRIOT has been featured in Time Magazine, The New York Times, The Los Angeles Times, and USA Today among others. Spiderdance's other recent convergence projects include Inquizition Interactive for Sony's Game Show Network and History IQ for the History Channel. Spiderdance's investors include Macromedia and Sierra Ventures. Ms. Fullerton also serves as an Adjunct Professor in the USC School of Cinema-Television's Interactive Media Program.

Celia Pearce, Moderator
Research Associate USC/Annenberg Center for Communication

Celia Pearce is an interactive multimedia designer, artist, researcher, teacher and author of The Interactive Book: A Guide to the Interactive Revolution (Macmillan.) She currently holds a position as Research Associate at University of Southern California's Annenberg Center for Communication and Adjunct Professor and Production Track-Head of Interactive Media in the School of Cinema-Television. Her past projects include: Iwerks and Evans & Sutherland's award-winning Virtual Adventures: The Loch Ness Expedition, a 24-player virtual reality attraction; the lounge@siggraph and The Virtual Gallery, a VR museum featuring walk-in paintings, both exhibited at SIGGRAPH '95; and, Body of Light, an interactive performance piece which has been performed at L.A.'s Electronic Cafe and Canada's Banff Centre for the Arts.